Hector and Holly Valencia were raised in completely different cultures but with the same values instilled by their mothers: to eat and make food cooked from scratch with whole ingredients. When they were approached in 2016 to build a company around a ketchup made from fresh produce and without sugar, they were thrilled to be part of the project. About a year later, granola became part of the project, and Good Life Naturals was born.
Holly and Hector’s commitment to feeding their family only the best foods made from the cleanest and most natural ingredients carries over into the foods produced by Good Life. They carefully select only the best ingredients, none of which are genetically modified, because that’s what they would feed their family. Hector and Holly reside with their two children, Isaac and Lucy, in Alto, MI, the town where Good Life is made.